Customer Reviews: A Complex Path to Purchase [Infographic]

Do you have the habit of looking everything up on the internet? Well, we do! In today's world of data overload we can almost find everything in the world wide web. If you need a new dishwasher or have an eye on a fancy digital camera, you simply google it and start examining and comparing. Let's say you already have a brand/type in mind, so you rather opt for customer reviews instead of sticking solely to manufacturer descriptions.

Customer reviews are highly subjective and can help you make objective shopping decisions: reviewers might be our best advisers when it comes to purchasing a certain product or finding the most delicious pizza in the city. We are more likely to choose the service or product we have read reviews about, simply because we rely on real customer feedback. 

You can shape customer experience as well, by sharing your opinion with others, telling everything about the services you have used so far. If you like a company for its professional customer service or you are totally satisfied with the staff of your favorite beauty salon, spread the news! Show your appreciation with a review so that everyone knows about the best businesses in the city! 

Did you have bad experiences with a company? You should write about that too...as long as you remain polite of course. People are not looking for positive reviews and excellent ratings, but real experiences. Moreover, businesses have the opportunity to respond to negative reviews, build their trust and improve their services.

For more information check out the infographic below.

Same features with new design at CYLEX

It's been a while since our last post, but as you can see, CYLEX Business Directory UK has undergone some changes in design. An important modification we'd like to present here today is the new admin field through which you can complete your company's presentation page in CYLEX in an easier manner.

The first thing you'll see after sign up/sign in is a percentage bar showing the completeness of your profile. By clicking on the links under this percentage bar you can view all the CYLEX features enumerated, categorized in accordance with the information you provided or missed to provide so far.

When scrolling down a little you can also find a Control Panel with these features, so that sharing the information with your business partners and clients to be truly simple! Always remember the key point of the services offered by CYLEX: the more detailed presentation page you have, the more visibility you'll get.

With this new design we meant to draw the attention of all CYLEX users to our absolutely free features that are so easy to use and play such an important role in helping your listing appear higher in the search results. We're waiting for your experiences and suggestions concerning this new design, so feel free to contact us here, but look for us on Facebook and Twitter as well!

New features for increasing your income

We are working hard to develop as many features as possible to help companies get more clients and to be more successful. Of course all these new features are also free of charge. Don’t forget more clients means 

more income! Activate the new features and leave your competitors behind.

Upload useful files

Due to the request of our clients we have developed some new features which can help you increase your income and make new potential clients. With the new features you will be able to share useful information with your clients. You can upload different kind of documents such as: instruction sheets, spreadsheets, price lists, etc. You cannot upload more than five documents.

Respond to reviews

We are not only a business directory, but a community portal as well, where users can share their experiences about companies and their products/services. Now, you have the possibility to respond to your customers’ reviews directly on your presentation page. If you find unpleasant criticisms, try to respond calmly, 'thank you for your comment', and somehow try to bring of the contentious matter a head. We reckon that a calm response can make miracles and also increase your company's credibility.

Social Media

We know how important the social media pages for companies and customers are. If your company has a Facebook Page and/or Twitter ID, share them on your company presentation page. In this way the users can like your Facebook Page and view your latest tweets directly on your presentation page. Furthermore you can also share your presentation page on these social media networks.

Related Innovations

Now you have the possibility to share reviews and special offers on the above mentioned community sites, furthermore you can login to CYLEX using your Google Account.